Five capabilities, one data model
A signal, a lead, and a reply are the same object moving through a pipeline — so nothing gets re-keyed and no context is lost.
Research
Turn an offer into a plan of attack
Give SaleSignal an offer and it generates a defensible ICP, the buying topics that matter, and the specific communities and sources where those buyers show up. Everything it produces is editable — refine the firmographics, add a topic, remove a source. It's a starting point you own, not a locked recommendation.
- ICP with firmographic, buyer-authority, and pain-fit breakdowns
- Topic set mapped to real search and community language
- Source plan across Reddit, review sites, social, and the web
Research chain — ICP, Topics, Signals, Leads
Signals
Catch intent the moment it's expressed
Signal detection watches your chosen sources for the language of a buyer in motion — tool-evaluation threads, competitor complaints, “what do you use for…” questions, hiring posts that imply a gap. Each signal arrives with an intent score and the full original context, so a rep can judge it in five seconds.
- Intent scoring with the evidence attached
- Channel grouping: Reviews, Reddit, Engagement Platforms, Web & Search
- De-duplication and do-not-contact suppression built in
Signal results — scored, sourced, filterable
Reddit AI
Show up useful, never spammy
For every matched thread, an agent drafts a reply that answers the question first and mentions your product only when it's genuinely relevant — always with a disclosure line. A person reviews and approves every draft before it posts. The agent never sends a DM, and it checks subreddit rules before it suggests anything.
- Human approval required on every reply
- Subreddit rules + karma checks before drafting
- Agent Training: goal prompt, rules, knowledge base, resources
Thread list + drafted reply awaiting approval
Emailer
Sequences with a conscience
Run drip sequences to enriched leads with approval queues on every step, reply classification that routes interested-vs-objection-vs-unsubscribe automatically, and a hard stop the instant someone opts out. Multi-mailbox sending with warmup limits keeps deliverability intact.
- Per-step approval before anything sends
- Reply classification and auto-routing
- Stop-on-unsubscribe and per-domain send caps
Sequence builder + approval queue
CRM
One place every lead lands
Every lead from every research chain and campaign, in a single dense table. Filter by research chain, organize by where the person actually engaged — “Reddit — r/RevOps thread”, “G2 — review on Clari”, “LinkedIn — comment on a post” — and jump straight to the original source. Stage, owner, and last activity travel with the record.
- Research selector + channel tabs
- “Engaged On” column links to the original context
- Stage, owner, and activity history per lead
CRM — leads by research chain and channel
See it running on your own offer
Book a call and we'll show you what a real research chain looks like for your business — not a generic demo.